Huntsville SEO Firm Discusses the Many Mysteries Behind Good SEO
The following is a guest post written for Marketing on the Web (www.marketing-ontheweb.com), a Huntsville Alabama SEO firm specializing in search engine optimization, social media, and marketing on the internet.
The algorithms of the search engines do advance more and more with each passing day as engineers and programmers continue to come up with ways to deliver the best search results. SEO specialists have to be on their top game in order to help deliver good website rankings for their clients. A lot of different strategies and techniques must be employed that take a great deal of time, effort and energy.
To Know the Search Engines
Bing, Yahoo, Google, and all the minor search engines are working in competition with one another to help deliver the very best search results. Each and every one of these search engines has complex algorithms for the purpose of revealing the most relevant of all results for the top query. In order to achieve this result, the search engine’s algorithms will need to separate any results that lack relevancy or can be considered spam sites.
At one time, owners of a site were able to beat the algorithm by merely stuffing a page with keywords and similar keyword phrases. Many sites that would show up in the search results would not exactly have very much to do with the actual query that was made. Now, sites of this nature are immediately recognized and given a less than desirable ranking by the search engines.
Any site that follows the less than ethical practice of keyword stuffing will be blacklisted rather quickly. That means the site will not be recognized by the search engines, essentially the site is then put out of business.
To Wear the White Hat
So clearly, “cracking” the algorithm code is not a viable option. Sadly, there will be quite a number of SEO companies that will attempt to use these troubling and illegal “black hat” techniques as a means to taking a short cut to getting the task at hand done. These services might make a host of huge promises, but you really have to avoid being taken in by their claims. Never lose perspective that if your SEO consultant is employing questionable practices or he will not clearly share his strategy with you, it might be wise to find a new consultant. It is true “white hat” or legal techniques and practices can take a much longer time to yield results, but the results that are achieved will be better in the long run.
What would then be the definition of good SEO? There are about three common areas that can enhance your rankings in the search engine, and this is where you should focus your energy:
1. Link building
You could say that link building is the most important part of SEO. Links on th internet somewhat serve the purpose of delivering votes for the site. The votes will decree the popularity and importance of the site. While are not everything when it comes to search engine optimization, many algorithms base vital decisions on their presence. Be aware that trustworthy links will always link to other trusted sites. Links to spammy sites will lead to red flags being raised with search engines.
2. Index coverage and inclusion
This aspect is vitally important for new sites. The goal here is to get all the pages of your site crawled or visited by the numerous search engines. This will make your site clearly visible on all the search engine page results (or SERPs).
3. Web page optimization
Because the search engines would look for the most relevant results, you will need to optimize all web pages for the greatest level of visibility. This would be accomplished through identifying and including all the top keywords and keyword density for your site. Obviously. Your site should not only look really good to the search engines, it should prove to be very impressive to the actual human visitors as well, so the key words will need to be placed in the best key locations.
While some of this might sound a little confusing, solid SEO can actually be explained in a simple manner: A decent SEO site with solid content and links to equally great content will yield SEO success.