Google Tests Site Name in Search Results

Google is testing using the site name instead of the complete url of the search results page. http://www.seroundtable.com/google-site-name-snippet-13557.html

The good and bad in my opinion: It takes the keyword issues out of play in the url display and focuses more on the brand. At the same time, it removes a potential filter for the searcher to find what they are looking for. I’m sure there will be much more in depth discussion form other sources in the days to come.