Daddy, are you going to make money today?

When my six-year-old asked me if I was going to make money today at first I thought, “Man, I hope so.” But as I pondered the question and the answer I realized what I was going to do was make money for my clients today; when it comes right down to it that is my job. When companies hire me as an internet marketer and give me their trust, I take on a responsibility to help increase their business. I can’t force prospects to call, fill out a form, or buy something from a site, but I can increase viable and valuable traffic.

I know, not all search engine optimization people look at their clients the way but I do. I believe each of us should look at our jobs this way; we should be helping our clients make money. When I was working in sales and marketing for another company I felt this way. When I worked in technical support I felt this way. When I worked as an engineer I felt this way. I guess I feel this way partly because my parents were entrepreneurs and I was brought up in a family business.

I think that everyone in the workforce has an obligation to make their company or client money. We should all be giving our best and giving the best return on investment (ROI) possible. In most circumstances, if you give your best to your company or client, you will gain. People have a natural tendency to favor a great ROI. I’m going to get busy and make my clients money today so I can tell my little one that yes, I’m going to make money today.

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