Archive for February, 2012
Check Those Title Tags
Posted by Philip | Filed under seo
In my little SEO world where I think everyone knows the simple stuff I forget that many people have websites that don’t have proper title tags. Since my partner John is an expert at doing SEO Site Audits, you think I’d know that even many corporate sites don’t use proper title tags. It really is an important, and easy to implement, part of proper site SEO. (more…)
Blocking Prying Eyes
Posted by Philip | Filed under family, marketing, pet peeves
I may be a bit paranoid but it comes with the internet marketing territory. I know everyone wants my demographic information and even more so, my wife’s and kids. The later simply because they have disposable income.Everyone needs to take the time to make sure their every move on the internet is not tracked, logged, used, and sold. (more…)
Do You Need Rankings or a Guy in a Monkey Suit?
Posted by Philip | Filed under marketing, search, seo
More and more I move away from talking pure SEO which is really all about rankings. I find myself talking more internet marketing strategy. Working for many small, medium, and large clients and for my own e-commerce company has taught me it’s all about return on investment (ROI). I believe that investment starts with filling the sales funnel. Fill the funnel, of a good company, with good qualified leads and you create good ROI. A good company is one that closes on those leads. If search engine traffic is the best source of those leads, go for those. If a guy standing on the street in a monkey suit is the best source, those are where you should spend your time.
It used to be that a good ranking on the right terms was the absolute best way to get good leads. It is still a strong source of those leads but it isn’t the only game in town. Internet marketing looks at many more facets of generating traffic. It looks at online advertising, local search, social media, and yes even email.
I spend a lot of time listening, analyzing, determining, and executing the best internet strategy for each company I consult. At the end of the day, I will even tell my clients if they’d be better off using the guy in the monkey suit.